When you’re first starting a blog in a particular niche, you may initially want to look at other the bloggers, in your niche, as competitors and why wouldn’t you? Doesn’t competition basically drive our country’s entire economy and aren’t we competing for our readers attention?

Where that is true, with blogging, it’s a little different. Mainly, because your “product” is not exactly the same as your competitor’s product. Sure maybe you’re both blogging about the Mexican Walking Fish, but your content is not going to be exactly the same as your competitor and readers know that. In fact, most readers are going to follow as many different blogs on Mexican Walking Fish as they possibly can. And wouldn’t they? In most cases, it’s free and products like Google Reader make it incredibly easy to follow multiple blogs.

So…how do I gain the lion’s share of readers?

You do this in two ways. The first one you should be doing already and that’s focusing on writing interesting, value-rich content. You should be focusing on crafting a writing style that makes users want to come back again and again because they just enjoy reading your blog.

The second is by creating a network with your fellow bloggers. Simply knowing that the average reader is going to follow multiple blogs, is exactly why you should help promote the other blogs in your niche instead of fighting them. Work together to give your readers as much interesting information about Mexican Walking Fish as you can. Building a community of readers will only benefit you in the end with reader loyalty and ultimately revenue.

Plus, all those links back to your site will help you move up in the search engines because backlinks are very important in search engine rankings.

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